Friday, 12 October 2012

Forget Me Not Trailer Analysis


It is important for the name of a film to stick in your head; therefore it was a necessity for the title of the film, ‘forget me not’ to be places at the end of the trailer. This allows the audience to connect with the activity seen within the trailer, and then relate this black to the title itself. The title
connotes the idea of ongoing cycles, which could be seen as horrific due to never ending fear and pain, therefore the association of these words brings the audience back to the theme of horror.

Unlike films such as The Holiday, starring Cameron Diaz, Jude Law and fellow other Hollywood actors, it is  not necessary to ‘name drop’ within horror trailers, and in many cases, the genre avoids using any big stars since they can distract the audience from the plot itself. For this reason, this trailer avoids presenting the names of the actors and actresses involved so that they are only associated with Forget Me Not.

The trailer itself is extremely action packed, yet does not reveal the plot of the film itself. Unlike other trailers, this one includes a montage of clips, all cut with strong black outs, in order to represent the chaos and travesty that occurs within this film. This effect leaves the audience in ore of what the end result of the film will be, leaving them wanting to find out more, which ultimately is the aim of any trailer. To begin the piece, the shots are longer, which represents the equilibrium of the piece, however as the main antagonist is displayed, the clip length shortens and the jumps between each clip becomes more jumbled. This gives the audience sneak peeks into the film, though doesn’t make it clear what the end result is.

In addition to the visuals, the sound also plays a huge part within this clip. To begin with the backing track is seemingly one that you would hear at a youth club, which in this instance represents the equilibrium of the piece. This music however cuts at the first viewing of the girl on the side of the street, which makes us aware that she is the antagonist. The sound then becomes more eerie, and imbeds noises such as deep breathing, an evil laugh and general low key sounds which are commonly related with the horror genre. The use of these sounds compliments the images since each cut is represented by a sound. This enables the trailer to feel jumpy and tense, which is seemingly one of the characteristics of a horror film.

The final shot displayed is extremely short, and emphasised by a loud, low pitched scream. This is placed directly after the display of the title in order to reinforce some of the films context, which will seemingly scare the audience. This is present in various horror movie trailers as a reminder of the plot and genre. In some cases the build up of the slow camera movements and tense music can give this away, however these movements allow the audiences fear of the unknown to grow until they finally see the end clip.
http://www.youtube.com/watch?v=Sfj7a5GfyoY&feature=relmfu

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